When an employer catfishes their candidates
Urban dictionary defines a “catfish” as someone who pretends to be someone else, especially on the internet. Catfishes can be found anywhere from Instagram to Twitter to chat sites.
Catfish use fake pictures to disguise who they are.
While most employers do not catfish their candidate they do disguise themselves with stock images, photos of ex-employees, and only pictures of the high times - playing ping pong with pretty people.
Notice the fake stock image for this post. While this looks like an office who values women who code, has good coffee and technology - it may be a catfish play. It’s likely, they have few women who work in their office and those hands are of an ex-employee who was a woman, they offer no free coffee and it’s terrible and lastly - they still use Internet Explorer. Catfished.
Catfishing can happen when renting a vacation condo. It happened to me last night. I am on vacation with my family and the place is not what it appeared online. This place will work for vacation, but the owner of the vacation condo disguised a few things (i.e, no A/C in a heat wave, etc.).
The next time you are looking at career websites or working with any employers. Compare their online personas with what it’s like to work in their company…
Do you see any areas of conflict? Do they have people who act awesome like the photo shows? Do they give a damn about diversity and inclusion? Do they act as friends at work? #catfished
Catfish - Sometimes hard to explain, but you know it when you see it.
PS - Have you ever conducted an Employer Brand Audit of your Talent Brand? Message me if you need help in this area. My team can show you some areas where you might be catfishing candidates.